We’ve all had the age-old problem of running out of ideas when it comes to promoting your brand online with Instagram and Facebook. Here are seven inspirational ideas to boost your brand online, and increase awareness.
1. Promote your products or services
This may seem like an obvious one, but what is it that makes your business special? Do you offer exclusive or hard to find items or services? Do you create your own product in house? Do you sell items that are made locally or by artisans? Do you offer a unique variety of niche products (ie. 89 different kinds of measuring spoons, custom candle scents, etc.)
2. Backstory
How did you get started doing what you’re doing? Does your business have a rich history? Has it been in the family for generations? Are the current owners' entrepreneurs? Did you create your business to meet a need? Did you create your business to fulfil a passion? Do you have any projects that have been a long time in the making? Tell your followers about it and let them share in your excitement!
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3. Demonstrations of Products or Services
Perhaps you have a barista that is phenomenal at latte art, or you mix your own bread dough in house. Show your customers how it’s done! Give them a behind the scenes look at what makes you awesome. Content that teaches and informs has high traffic, shareability, and is often retained by your audience at a higher rate.Â
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4. Testimonials, Frequent Shoppers, Reviews
Do you have customers that have been coming to your establishment for years? Ask them about their story! How did they find out about you? What about your establishment is special to them? Did a couple have their first date at your café 15 years ago? Did a loyal employee go on to be successful in another field? Don’t forget to get pictures! Photographs of people have a much higher engagement rate than photographs of places or products.Â
5. Promoting Products or Articles that Align with your Brand
Perhaps you offer a service or product and see an article that advises on new and interesting ways to use your service/product. Cross promote new and interesting information about products or services you offer by other brands (for example, 35 new and interesting ways to wear a scarf).  Just don’t forget to give credit to the original creator with a quick tag and/or link.Â
6. Sales and Promotions / New Product Offerings
Sales and promotions are one of the most common content producers for social media. You can also cross-promote any online sales offerings that you have to create opportunities to convert clicks into sales. A word of caution – make sure that your feed isn’t just promotional and sales material or your patrons will quickly lose interest.
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7. Boost nearby events to increase foot traffic
Cross promoting local events that will bring people to the area is mutually beneficial! You can gain some traffic with fans of the event, and also drive bodies into your establishment.Â
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Super excited to up your Instagram game? Learn some amazing tips and tricks for social media marketing with Digital Main Street! Contact us today for a free digital media audit and online digital assessment.Â